After the November 12th update to Windows 10, code-named "Threshold 2" you may have noticed that the start menu now includes app advertisements.
The Start menu may show you occasional recommendations of apps you could install when you open it. This is yet another feature that clutters the new and improved Start Menu for Windows 10 users. I'm guessing Microsoft is trying to encourage Windows 10 users to install and use more apps from the Store.
While cross platform apps are kind of cool and getting the word out may be important, I'm not sure this is the way to go about things. Microsoft needs to do more to encourage developers to port their apps over from Android and iOS to for their mobile devices before they try pushing us to use apps from their store on the PC.
This isn't really that big of a deal, but I'm sure there will be bloggers that are either victims of FUD or just want to capitalize on it posting all kinds of nonsense on the subject. You know the type. The ones convinced that Microsoft is spying on our every move and ratting us out for our downloads.
Don't break out your foil hat. This isn't a conspiracy. You can easily disable these ads, if you don't appreciate them. Go to Settings > Personalization > Start. Just disable the “Occasionally show suggestions in Start” option.
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